inat
- Stubbornness with a spine. Doing the thing precisely because you were told it could not be done.
- The refusal to accept "close enough" as an answer.
in use "He rebuilt it brick by brick, iz inata."
Stockholm
Inat means the stubbornness that refuses "close enough". It is why we ship what works and keep it working.
inat
in use "He rebuilt it brick by brick, iz inata."
What we do
Scoped small enough to start next week, built as if it has to run for years.
From an idea to something in production. Web apps and installable PWAs that stay usable offline, speak more than one language, and do not fall over the first time the network does.
Behind the buzzword is technology that moves what can be automated. We take you from "we ought to do something with AI" to assistants wired into your systems — built for the working day, not the demo.
Dare to dream. With the technology available today there are far fewer limits than we are used to. We help you rethink how the work could actually be done — and build the systems that make it possible.
Work
Four products in production. Different domains, same standard.
A crochet diary for my wife. Every row she logs is written to the phone first, so it works in a tunnel with no signal at all — the cloud is a backup she presses on purpose, never something the app waits for. Swedish, Turkish and Bosnian.
Swedish, taught from your own paperwork. Upload the rental contract or the letter from school and an AI teacher called Maja builds the lesson out of the words you actually needed that week. Speech practice, spaced repetition, CEFR A1–C2 and TISUS prep.
The site for a medical aesthetic clinic with practices in Västerås and Stockholm, where every injectable is done by licensed staff. A treatment catalogue that has to read clearly to someone deciding whether to book.
A private stock club for one group of friends. Someone pitches a case, the crew votes, and a passing majority acts on it in a shared paper portfolio — then real market prices settle who was right. The link asks for an invite, so expect a closed door.
None of these existed until somebody refused to let the idea go. If you can describe it clearly, it can be built — the hard part was never the idea.
Why the domain
"Stubbornness" is close. "Spite" is too mean. "Defiance" is too grand. Inat is what makes somebody rebuild a house brick by brick rather than let it be torn down — not because it is practical, but because it is theirs.
Every project above started as a sentence somebody said in passing. Inat is what carries an idea past the point where it stops being fun: the fourth rewrite, the bug that only happens on someone else's phone, the week where nothing works. Skill decides what can be built. Inat decides what actually gets finished.
Day to day: financial software — bookkeeping, fintech and open banking.
Contact
A project, a rough idea, or a second opinion. The form opens your own mail client — nothing is sent through this page, and there is no tracking on it.